Since the 1800s, the Hanover Arts and Activities Center has stood as a cornerstone of the Ashland community, earning its title as “The Center in the Center of the Universe.” On December 31, 2024, this historic venue will transform into a glittering stage for the Ashland New Year’s Eve Masquerade Ball, an event that combines elegance, entertainment, and a deep sense of purpose.
The Masquerade Ball will feature a curated evening of live music, fine dining, and unique experiences, all in support of the Hanover Arts and Activities Center and Downtown Ashland Association, two non-profits devoted to enriching the town’s cultural and economic vibrancy.
A Magical Evening Awaits
Guests will step into a winter wonderland brought to life by Deck the Halls, setting the scene for an unforgettable night. Attendees will be treated to:
Guests will enjoy:
Live music by The Blue Guitar, delivering an electrifying mix of rock, jazz, R&B, and pop hits.
Delectable catering by Strawberry Street Catering, renowned for their legendary Richmond menu.
Drinks from Shaken Not Spurred, Virginia’s only mobile mocktail bar
Brews from Center of the Universe Brewing Company.
Refreshments provided by IL Forno Bar and Grill
A complimentary sparkling wine toast at midnight, courtesy of The Caboose Market & Café.
An Artistic Touch
A highlight of the evening will be live and silent auctions, offering exclusive items and experiences. Among the standout offerings is an original painting created for Ashland by Kyle Epps, resident artist at Lewis Ginter Botanical Garden. Proceeds from the auctions will support initiatives that bolster the artistic and economic spirit of Ashland.
Limited VIP Experience
For those seeking an elevated celebration, VIP tickets offer premium seating, complimentary food and beverages, and an air of exclusivity. With just 20 VIP seats and 160 general admission tickets available, early reservations are encouraged.
A Night for the Community
This event isn’t just a celebration of the new year - it’s a tribute to the town’s vibrant past and a commitment to its future. Every ticket sold contributes directly to the work of the Hanover Arts and Activities Center and Downtown Ashland Association, ensuring that Ashland remains a hub for culture, community, and creativity.
“From the artistry to the auctions, every element of this event embodies the spirit of Ashland,” Keeton adds. “It’s a night to honor our roots while looking ahead to a brighter future.”
Join the Celebration
Don your finest attire and most dazzling mask for a night filled with music, dancing, and the magic of Ashland’s history and culture. To purchase tickets or learn more, visit DowntownAshland.org.
Event Details
What: Ashland New Year’s Eve Masquerade Ball
When: December 31, 2024, 9 PM – Midnight
Where: Hanover Arts and Activities Center, Ashland, VA
Tickets: Limited VIP and General Admission available now at https://www.ashlandvirginia.com/newyears